A company's brand identity is a collection of all aspects produced to describe the appropriate image for its customers. People will easily recognise a company's name if it already has a strong brand identity. We hear the term "branding" a lot. However, remembering that branding always refers to active marketing efforts to establish a brand will help. Meanwhile, it is the aspects that the company generates to set it apart from competitors and give its users a unique experience. As a result, if a firm wants to be competitive and successful, it must develop a strong brand identity.
