Having a domain name has clear advantages for any business, big or small, online or offline. In fact, they are still sold by the thousands on a daily basis all over the world. With so many websites already in existence, does having a custom domain name still make a difference? On a basic level, domain names influence how easily potential customers can find you on search engines and what a visitor's first impression of your service will be. The short answer is yes: domain names are important. A custom, high-quality domain name allows you to speak directly to your target market by setting more specific expectations for what your company has to offer.
