Influencers are the most dynamic and influential media in the present times. When they have tens of thousands of people waiting eagerly to watch their next content, this becomes one of the best media for internet advertising. Here, the audience goes to the brand instead of taking the brands going into people as in other media. The collaboration with the influencers ' work-out to be positively cost effective for the advertisers. When they post a review video, or a video of product unboxing, the brands gets all the fan base for themselves.
