You can tailor native advertisements to specific audience segments based on their context, ensuring that their impressions generate the most engagement. Take native adverts, for example, on publisher websites. A makeup merchant can place an article or video ad on a fashion news site, aimed at customers who have already read a makeup piece and are looking for more information and products in this category. Alternatively, an athletic-wear company can place native ads on a sports publisher's website, reaching out to readers who have shown an interest in knowing more about exercise equipment. Customers appreciate seamless, personalised ad experiences because the advertiser generates traffic.