The majority of social media advertising focuses on increasing brand recognition and generating leads. But what happens after your leads have been added to your database? You may not be able to persuade them that becoming customers or clients is in their best interests without careful nurturing. Lead nurturing has traditionally been restricted to email messages. It can be more with LinkedIn. The network's Lead Accelerator feature is the key to success in this case. It allows you to keep track of your most valuable prospects and serve them better tailored adverts. It helps you nurture your leads on their road to becoming customers by using Retargeting to recent web visitors and list-based advertising.