Let’s See (or Read) how conventional marketing was evolved into modern day’s Digital Marketing:
A Brief History of Digital Marketing
Theoretically, Digital Marketing was first bought to life by Guglielmo Marconi the inventor of the Radio. He was the first Individual to present the very notion of Digital Marketing to unsuspecting netizens, showing them that wireless radio signals, encapsulated with information, can be transmitted over a long distance. It was the birth of a new kind of communication medium and his revolutionary technology transformed the world drastically. England began to relay Morse codes through the open sea, using radio signals. While it took 10 years for radio to become mainstream, innovative marketers have already seen the promise of how these wireless signals would be used to promote their goods and services.
The Innovation of those Marketers Gave Birth to Digital Marketing.
Nowadays, we coin the term ‘Digital Marketing’ with Facebook, Twitter, Smart Phones, Blogs, the Internet, and most of all…Google. Quite often, digital marketing is considered as a method of product/service promotion that involves some kind of electronic device, which is not the real case. Electronics were Invented a long time ago, and that was in the very beginning stage of digital marketing. But as of today’s standard, and since radio is no longer the only available medium of choice, Modern-day digital marketers have many more available mediums to promote their products/services. The most favorite of all with the highest market shares are the internet, and smartphones, naturally both of them dominate the digital marketing industry.
In the early 2000s, digital marketing was a secret formula of business growth, that only a few of the business firms could access. Since the emergence of search engines like Yahoo and Google, the concept ‘digital marketing’ got more popular. Many small business owners and marketers started to learn digital marketing technics and some of them were able to successfully integrate it into their marketing strategies and grow their businesses. Since then digital marketing has been evolving more rapidly and has become an inevitable part of businesses all over the world. Here are some tips on Digital Marketing that could help you to understand the basics of digital marketing and to grow your business by adapting it to your marketing strategies.
How Small Businesses Can Adapt to Digital Marketing in Dubai?
1.Start from Mind’s End – Develop strategies
As it is for most things in your life, you can start with the end in your mind. If it comes to internet marketing, you need to set a target on what you want to achieve out of it. The trick to successful digital marketing is to set smaller targets to help you get to the main target that you really want to accomplish. At first, you can set realistic and attainable targets like “Get another lead every week” or something along those lines. Whatever your key purpose is to do digital marketing, make sure you apply meaning to your goal.
2.Establish yourself as a master of analysis
Thanks to Google, finding Content and in Variety has become Easier at the same time the Competitiveness has increased. For attracting more traffic you have to compete with oh so many Contents, you have to make them assume that you have the right information or experience about whatever their concerns are, that you want your clients to think of you as a visionary leader or an authority. You can do this by regularly sharing posts on your company page that is useful and beneficial to your clients.
3.Make your website safe and effective
It’s not enough to have a website you haven’t touched in decades. You don’t overlook the website. You’ve got to sometimes treat your website like your range rover, and regularly check it out if you want it to run smoothly. That’s why you need to customize your site.
You want to make sure that you can quickly navigate your site online with a strong SEO.
4.Intent of increasing traffic
You must now check out all the other ways to get users to the SEO-optimized web site. There are tons of different options and platforms that you can use to boost traffic to your website.
You can Advertise your website. Also, use social media to boost traffic. Write some Incredible Blog posts that nobody can resist.
5. Review your data and analysis
Google Analytics is an important source of data on just about every possible result of the web, from the most popular sites to the profiles of your visitors.
Focus more attention on your data and use it to advise your ads and content strategy. Be meticulous about what the current famous posts and sites are.
To see how, where, and when traffic is showing up to your site, examine the visitor info.
6.Competitor analysis
- Identify Your SEO Competitors
- Use Competitor Research Tools
- Check their Backlinks
- Analyze their Blog
- Identify Your Social Media Competitors
Competitors Analysis Leads to Big Win Incentives. A comprehensive analysis of competitors can provide you with analysis and insight into many areas of the digital marketing approach.
Through strengthening your SEO activities and keeping the consumers interested, you would be able to identify advantages and vulnerabilities amongst competitors in the industry to put yourself inside the digital environment as a market leader.
7.Content that influences your target
The biggest Tip for Digital Marketing that anyone can give you is to provide your audiences with the content that they want.
It’s important for the potential target to think of you as a resource to them, by providing them with content they need you can easily become their trusted advisory.
Some genres of contents that might be of interest to your audiences are:
- Educational
- Inspirational
- Promotional
Marketing yourself successfully can sound like a challenging obstacle for today’s small business owner.
But, there are so many options and networks to pick from that it’s hard to decide where to start.
The most important things to note are to set reasonable targets that can be done with your approach, provide audiences with relevant content, and ensure that you stick to best practice.
As said by – Jeff Eisenberg
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” And the best method to Double your Traffic is Digital Marketing.
