Align Your Creative and Marketing goals -
Use our Creative Brief with Brand Insight

A Creative Brief Is A Powerful Document That Serves As The Source Of An Inspiration & Guidance

A creative brief is a list of key information about a campaign or project. The campaign's creative brief is written for the department or team that will be working on it. It includes detailed specifics such as project goals, deadlines, and other critical project elements. A creative brief is a detailed itinerary for a brand and product that is distributed to team members. A creative brief forces teams to have clear goals and gives a project or campaign structure. It includes important details about a new project and establishes the tone for how the campaign will be conducted.

  • A Clear Vision
  • Articulate Metrics
  • Look & Feel
  • Save Time & Money

Why Use Creative Brief ?

Improves The Effectiveness Of Your Campaigns

A creative brief keeps teams on track during a campaign by providing step-by-step instructions on how to achieve goals. It serves as a reminder of brand qualities and attributes to teams. Any project's overarching concept must adhere to some semblance of the company brand. A brief should also include information about a product's or advertisement's target audience. With these crucial details in place, the brief should move on to putting out the project's timetables, goals, and objectives. These provide structure to teams and increase campaign efficiency. This structure serves as a foundation for companies to successfully manage complete projects.

Boost Teamwork And Communication

Creative Brief helps to stay focused, connected, and commutative. Your teams will start each project on the right foot and express concerns ahead of time rather than in the middle of a project if everyone is on the same page. Teams that are in agreement work together amicably, and a brief informs them in a way that keeps them linked and focused on the same goal. It also ensures that their teamwork remains strong throughout the project. Projects are more likely to succeed when people have such a strong bond with one another. Creative briefs provide parameters for teams to follow in order to produce successful results. To achieve success, make sure all briefs are optimised and significant concepts are highlighted.

Determine Who Your Target Market Is

Your creative brief should also specify who you're trying to target and what they're looking for. Many businesses conduct extensive research, ranging from focus groups to data analysis, to determine how a specific demographic group responds. If you're targeting a preteen demographic, for example, you'll want to know what they're watching, listening to, and wearing. If you're considering hiring a spokesperson, you should consider who they might appeal to.

Increase Awareness of The Brand

A creative brief defines the brand and/or product in detail, allowing teams to acquire significant insight into it. Even if it's done indirectly through a comprehensive advertising effort, a more informed staff is capable of stronger product and brand promotion. A well-informed team, like a well-informed team, is closely tied to project success. When a commercial is released, every team involved in its creation will have an impact on its success. It's more likely that the commercial will capitalise on the right strategies if the teams have a great understanding of the brand and aims. Using the product specifications in the brief, lead your teams to success.

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About Our Creative Team

Our creative team consists of Creative Directors, Copywriters, Graphics Designers, Video Editors, Animators, Cartoonists, Content Writers, Voice Artists and more with a cumulative experience of over 200 years! Along with the talented artists, we are following industry standard processes to ensure timely delivery of high quality creatives.


Our creative team is capable of understanding your brand, your business needs, where you stand now and where you need to reach. For that we are always there to listen!

Uniquely Creative

Our exceptional creative team can deliver captivating designs with clever copies and scripts in order to grab your customer's attention and etch your brand on their minds!

Smart & Analytical

Our expertise is there in thinking and planning for your brand positioning and business growth. Our team is capable of mining fresh ideas for your marketing campaigns!

Friendly & Supportive

Our creative team is always there to help you, to stand with you, to make your brand stand out. We act like we are your in-house creative department and work towards the goals!

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Our Creative Services

Cubeabout’s creative services include Posters, Cinemagraphs, Infographics, Cartoons, Short VFX Videos, Articles / Blogs, Custom Web Designs, Short Videos With Voice Over, Google Display Ads, Hoarding Design, Brochure Design, Digital Business Card, Emailer Design, Logo, Creative Brief with Brand Insight, Letterhead Design, Brand Identity Creation, and Scripts for Video/Audio Ads. Our creative services can grasp your brand, your business needs, where you are now, and where you want to go. We help you to use the knowledge of your projects and deliver the greatest professionals on hand by incorporating latest digital trends.