Get In Touch With New And Probable Customers Using Google Display Advertising
Display Advertising, often known as Banner Advertising, is a type of online advertising that uses pictures, logos, animations, buttons, rich media, videos, and other graphics to express a commercial message. Display ads, unlike text ads, appear on websites, apps, and social media platforms rather than on search engine results pages (Search Engine Results Pages). When consumers browse the internet, watch YouTube videos, check their email, or use mobile devices and applications, they help promote businesses or brands.
- Cost-Effective
- Assist Conversions
- Eye-Catching And Visually Appealing
- The Power of Retargeting
Why Use Google Display Advertising ?
Visually Appealing And Eye-Catching
Google display ads using graphic material are used to make display adverts, and you can be as creative as you want with vivid colours, large text, or even video, audio, or rich media. Use animation to draw viewers away from the content and toward what you want them to see as another way to stand out. Display ads, like paid search or pay-per-click ads, include a headline, text, and URL. However, display ads also contain some type of graphic, video, or audio element which makes them stand out. In addition, regular SEM (Search Engine Marketing) advertisements include character counts, limiting your messaging opportunity. Display advertising enables eye-catching messaging, as well as images, video, and your company's logo, to stand out and draw attention.
They Provide Remarketing Opportunities
Remarketing allows your business to display targeted advertisements in front of a defined audience who has previously visited your website when they are surfing the internet. Once a potential customer has learnt about your product or service, a well-placed display ad may prompt them to make a purchase. Remarketing is a powerful tool for reaching out to potential clients who haven't made a purchase or inquired about a product. The Google Display Network provides a lot of targeting flexibility, and you may filter your targeting to only show on certain sites or exclude certain sites. Display advertising with a brand message or a specific product that your potential customer looked at while surfing the web can also be displayed.
More Affordable Kind Of Advertising
Unlike other forms of advertising, such as television and radio, which need significant upfront investment, starting to run display ads is quite inexpensive. You may start generating display ad campaigns with just an image and some content that will help you drive visitors back to your website with just an image and some text. The cost of a display ad is also quite low. It's usually measured in "impressions," with one impression equaling one-page view by an internet user. The Google Display Network and Facebook Advertising both provide extensive data that show which display ads receive the most clicks and how much those clicks are worth.
Reach A Large Audience
The first and most important advantage of Google Display Advertising is its ability to reach a big number of people across the Google network on a low budget. As previously stated, the display network includes over 2 million websites, blogs, YouTube, apps, and Gmail, which expands coverage and allows you to promote on a wide scale. Your adverts will only appear on the Google search result page if you advertise on the search network. On the other hand, on the display network, you can reach 90% of internet users globally. This is a clear benefit for businesses looking to boost their internet presence and attract a larger audience.
