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Touching Scripts for Video/Audio Ads

Make The Commercials Effective & Memorable Using The Help Of Professional Scripts

The quality of your script determines the success of your commercial, regardless of your product or service. Almost everybody in the advertising industry will tell you that writing commercial scripts is more difficult than it appears – at first glance, at least.
As a result, whether you've been tasked with creating commercial screenplays and are unsure about style, format, or structure, or simply need a spark of inspiration to start your creative juices flowing, we hope this series will be of assistance.

  • Powerful and Effective Tool
  • Easy Visualisation
  • Lead to Buying Decisions
  • Combine both for Audience Reach

Why Use Scripts For Video/Audio Ads ?

A Call To Action

It's critical to know exactly what your marketing video's call to action is before you begin writing. What does the company want people to do after they see the television commercial? For a small business, perhaps your goal is simply to raise brand awareness or to provide potential customers with contact information (for instance, a phone number or web URL). If you're working with a large and well-known corporation, you might be focused on introducing a new tagline. Calls to action are determined by the company's target audience (also known as the target market); who are their potential customers, and what would they respond to most in a video commercial.

Determine Your Objectives

Make sure you understand the goals of your film. If you're working with a creative team or client, a creative brief is a good place to start. This will hammer out the broad objectives and execution for everyone's approval. If that isn't necessary, reduce your concept to its most basic messages.It's critical to know where you're heading while creating a commercial. Small creative choices can derail your vision, even if you're crystal clear on what you want to achieve.

Determine Your Demographics

You should also be very clear about who your target audience is. If you're unsure, use the metrics at your disposal. If your target audience is on Facebook, for example, the platform provides very clear viewership metrics. Consider how they are once you've determined who they are. Check out what is trending for that demo if your product is geared toward a younger demographic. Try to put yourself in their shoes. Explore the videos they enjoy watching until you can hear their voice.

Use The Stories Within The Stories

There are two types of monologues in dramatic scriptwriting: active and narrative. In an active monologue, you (or the character) speak to take action or achieve a goal. It could be to change someone's mind, persuade them of something, or communicate a point of view. The second type of monologue is a narrative monologue, in which you tell a story within a story, frequently referring to something that happened. These monologues are used to make an analogy or to better explain a point you're making.

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About Our Creative Team

Our creative team consists of Creative Directors, Copywriters, Graphics Designers, Video Editors, Animators, Cartoonists, Content Writers, Voice Artists and more with a cumulative experience of over 200 years! Along with the talented artists, we are following industry standard processes to ensure timely delivery of high quality creatives.

Understanding

Our creative team is capable of understanding your brand, your business needs, where you stand now and where you need to reach. For that we are always there to listen!

Uniquely Creative

Our exceptional creative team can deliver captivating designs with clever copies and scripts in order to grab your customer's attention and etch your brand on their minds!

Smart & Analytical

Our expertise is there in thinking and planning for your brand positioning and business growth. Our team is capable of mining fresh ideas for your marketing campaigns!

Friendly & Supportive

Our creative team is always there to help you, to stand with you, to make your brand stand out. We act like we are your in-house creative department and work towards the goals!

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Our Creative Services

Cubeabout’s creative services include Posters, Cinemagraphs, Infographics, Cartoons, Short VFX Videos, Articles / Blogs, Custom Web Designs, Short Videos With Voice Over, Google Display Ads, Hoarding Design, Brochure Design, Digital Business Card, Emailer Design, Logo, Creative Brief with Brand Insight, Letterhead Design, Brand Identity Creation, and Scripts for Video/Audio Ads. Our creative services can grasp your brand, your business needs, where you are now, and where you want to go. We help you to use the knowledge of your projects and deliver the greatest professionals on hand by incorporating latest digital trends.

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